NASCAR Green/E3 Challenge Kicks Off in Virginia

Today GENEDGE, in cooperation with the US EPA and NASCAR Green announced the kickoff of their NASCAR Green/E3 Challenge. The announcement of the Challenge on this Earth Day, April 22, is to underscore the sustainability efforts that the E3 (Energy, Economy, Environment) Initiative has been making in Virginia and plans to move their sustainability efforts forward with the help of NASCAR Green. Manufacturers participating in the Virginia E3 Initiative (VA E3) will be eligible to compete by demonstrating the changes each company has implemented to become more sustainable. Participating manufacturers will compete for a NASCAR VIP Experience to be bestowed in fall 2014.

The VA E3 Initiative assists manufacturers in operating in a more efficient, competitive, and sustainable manner resulting in a more profitable business. E3 manufacturers begin by participating in assessments and training. During this time, E3 participants are provided with recommendations on how to: reduce their environmental impact, improve efficiency, generate measurable cost savings, and support sustainability through educational awareness.

“EPA applauds the leadership of the Commonwealth of Virginia and NASCAR to advance sustainable manufacturing through their E3 Challenge,” said Jim Jones, EPA Assistant Administrator for the Office of Chemical Safety and Pollution Prevention. “We are pleased to work with NASCAR to help manufacturers save money, increase productivity, reduce the use of energy and materials, create jobs, and better position their businesses to compete in the global marketplace.”

An independent review committee will select the winner of the Virginia NASCAR Green/E3 Challenge. The committee may be comprised of E3 partners’ local utilities, the EPA, VA Department of Environment Quality, and the U.S. Department of Commerce’s Manufacturing Extension Partnership. The E3 Challenge for Virginia begins at the end of April 2014 and continues through August 2014.

For more information on the Virginia NASCAR Green/E3 challenge, visit