This webinar will highlight two on-the-ground efforts to expand the market for greener household products in underserved communities and work within those communities to overcome the barriers to using greener products in the home.

Registration at:   https://usepa.zoomgov.com/webinar/register/WN_83mdK-HiTly-3A9KG5zxZw

While consumer demand for greener household products is growing, it can still be difficult to find and identify greener products on local store shelves. This is especially true for lower-income or other communities that are not served by large retail chains. Beyond availability, greener products also have to overcome their reputation for being too expensive and ineffective. This webinar will highlight two on-the-ground efforts to expand the market for greener household products in underserved communities, and to work within those communities to overcome the real and perceived barriers to using greener products in the home. This webinar is aimed at state and local toxics reduction programs, and non-profits, community groups, and others who seek to make greener products more widely available. It will feature:

- City of San Francisco – Department of the Environment: highlight a project to increase access to Safer Choice labeled products in in San Francisco, featuring innovative digital and out-of-home marketing strategies.

- King County Washington – King County Hazardous Waste – share how they worked with two community-based organizations to teach families to identify hazardous products and safer alternatives, including EPA Safer Choice. This was a multi-year, multi-language, research-based and co-created approach.